Therefore coffee – Paradigm – Colombia & Nicaragua



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We want to live in a world where coffee producers, their families and communities can thrive.

Unfortunately, the history of coffee production is intertwined with that of colonialism and slavery. Even today it is not uncommon for producers and workers to be faced with poverty, food scarcity, and child labour. Modern slavery still exists within the coffee producing industry.

Coffee is traditionally sold at a price that has nothing to do with farmer’s living expenses (Read: C Price) and is often below the cost of production. We don’t like the idea of Wall Street influencing how much our producers get paid on a given day. Our sourcing partners always pay premium prices based on cost of production and quality; not the market price.

Here are a few of the ways we are helping to create a better future for coffee. We are always looking for ways to reduce our footprint and maximise our positive impact.

Our goal: Delicious coffee with a net positive impact.

You might have heard words like traceable, sustainable and transparent kicking around the coffee industry, but what do they all really mean? As with any label that can improve profits and brand image, companies start slapping it on whatever they can get away with until the term is almost meaningless. But who is doing it right? Roasters like Seven Seeds and Sample have really inspired us to better communicate our sourcing decisions and their impacts to you guys. We have realised that better prices for producers start at the end of the chain. If we as consumers are happy to pay more for good coffee, and we know where that premium is going, we can start to shift the market.

So how can you trust us? You don’t have to and that is the beauty of transparency. We give you the numbers and encourage you to ask more questions. If your coffee is cheap, someone is getting a raw deal and it’s probably those at origin. But here is where it starts to get complicated; transparency doesn’t guarantee a fair price, it just communicates the price.

Every coffee has a unique cost of production from labour, local environmental and political climates to specific varieties, harvest yields and processing. That is why we and our export partners like to pay what is asked by our producers to guarantee they are earning enough.

Additional information


Aeoropress/Delter, Cold Brew, Espresso (Ground), Filter Machine (Moccamaster/Percolator), Not sure? tell us in the comments what device you are using and we can grind it to suit, Plunger/French Press, Pourover, Wholebean